Data protection

Privacy Policy

1. DATA PROTECTION AT A GLANCE

GENERAL NOTES

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

DATA COLLECTION ON THIS WEBSITE

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the Responsible Party” in this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, by you providing it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This mainly includes technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to obtain information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. In addition, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this or any other questions about data protection.

ANALYSIS TOOLS AND THIRD-PARTY TOOLS

When you visit this website, your browsing behavior may be statistically analyzed. This is mainly done using so-called analysis programs.
You can find detailed information about these analysis programs in the following privacy policy.

2. HOSTING AND CONTENT DELIVERY NETWORKS

EXTERNAL HOSTING

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access data, and other data generated via a website.

The use of the hosting provider is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of providing our online services securely, quickly, and efficiently through a professional provider (Art. 6 para. 1 lit. f GDPR).

Our hosting provider will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.

We use the following host:

Geopard Digital Communications Ltd.
Marienstraße 42
70178 Stuttgart

Conclusion of a contract for order processing

To ensure data protection-compliant processing, we have concluded a data processing agreement with our hosting provider.

3. GENERAL NOTES AND MANDATORY INFORMATION

DATA PROTECTION

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains which data we collect and what we use them for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g., when communicating by email) can have security vulnerabilities. Complete protection of data from access by third parties is not possible.

NOTICE REGARDING THE RESPONSIBLE PARTY

The responsible body for data processing on this website is:

Geopard Digital Communications Ltd.
Marienstraße 42
70178 Stuttgart

Phone: +49 (0) 711 99 88 98 34
Email: info@geopard-digital.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

STORAGE DURATION

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these reasons no longer apply.

REVOCATION OF YOUR CONSENT TO DATA PROCESSING

Many data processing operations are only possible with your explicit consent. You can revoke consent that you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

RIGHT TO OBJECT TO DATA COLLECTION IN SPECIAL CASES AS WELL AS TO DIRECT ADVERTISING (ART. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

RIGHT TO DATA PORTABILITY

You have the right to receive data that we process automatically on the basis of your consent or in fulfillment of a contract, either to yourself or to a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

SSL OR TLS ENCRYPTION

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this page uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser’s address bar.

If SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

INFORMATION, DELETION AND CORRECTION

You have the right, within the framework of the applicable legal provisions, to receive information free of charge at any time about your stored personal data, their origin and recipients, and the purpose of the data processing, as well as, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

RIGHT TO RESTRICTION OF PROCESSING

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you require it for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

4. DATA COLLECTION ON THIS WEBSITE

Our websites use so-called “cookies.” Cookies are small text files and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These allow us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or to display advertising.

Cookies that are necessary for carrying out the electronic communication process (necessary cookies) or for providing certain functions you desire (functional cookies, e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring web audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies has been requested, the storage of the relevant cookies is based exclusively on this consent (Art. 6(1)(a) GDPR); consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

If cookies from third-party companies or for analysis purposes are used, we will inform you separately about this within the framework of this privacy policy and, if necessary, request your consent.

COOKIE CONSENT WITH BORLABS COOKIE

Our website uses the cookie consent technology from Borlabs Cookie to obtain your consent for the storage of certain cookies in your browser and to document this in compliance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.

The collected data will be stored until you request us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on Borlabs Cookie data processing can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of the Borlabs cookie consent technology is carried out in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

COOKIE CONSENT WITH BORLABS COOKIE

The use of the Borlabs cookie consent technology is carried out in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

SERVER LOG FILES

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
operating system used
Referrer URL
Hostname of the accessing computer
Time of server request
IP address

A merging of this data with other data sources does not take place.

CHATBOT AND STORAGE OF CHAT HISTORIES

On this website, we offer an AI-powered chatbot that allows you to ask direct questions and receive support. To improve the chatbot and its functionality as well as to optimize the user experience, chat sessions and histories are logged and stored. When you first visit our website, your consent to the storage of these chat data is obtained via the cookie banner. Without your consent, the use of the chatbot is not possible. Consent to data collection and processing can be withdrawn at any time.

CONTACT FORM

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, insofar as your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested.

INQUIRY BY E-MAIL, TELEPHONE OR TELEFAX

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. ANALYSIS TOOLS AND ADVERTISING

GOOGLE TAG MANAGER

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is solely used for managing and deploying the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transmitted to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on their website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

GOOGLE ANALYTICS

This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In this process, the website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data may be compiled by Google into a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

We have activated the IP anonymization feature on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information about how user data is handled by Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Storage duration

Data stored by Google at the user and event level, which is linked to cookies, user identifiers (e.g. User ID), or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), is anonymized or deleted after 26 months. You can find details on this at the following link: https://support.google.com/analytics/answer/7667196?hl=de

GOOGLE REMARKETING

This website uses the features of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicking on certain products) in order to categorize you into specific advertising target groups and subsequently display relevant advertising messages to you when you visit other online offerings (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective marketing of its products possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

FACEBOOK PIXEL

This website uses the Facebook visitor action pixel for conversion measurement. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This enables Facebook to place advertisements on Facebook pages as well as outside of Facebook. We as page operators have no influence on this use of the data.

The use of Facebook Pixel is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures, including those involving social media. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website with the help of the tool described here and transmitted to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is strictly limited to the collection of the data and its transmission to Facebook. Any processing by Facebook that takes place after the transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

You can find more information about protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

6. PLUGINS AND TOOLS

GOOGLE WEB FONTS

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you access a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This allows Google to become aware that your IP address has accessed this website. The use of Google WebFonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on their website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

If your browser does not support web fonts, a default font from your computer will be used.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de.

GOOGLE MAPS

This page uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Web Fonts for the uniform display of fonts. When you access Google Maps, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

The use of Google Maps is in the interest of providing an attractive presentation of our online offerings and making it easy to find the locations specified by us on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. You can find details here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information about how user data is handled can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

GOOGLE RECAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data entry on this website (e.g., in a contact form) is being carried out by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, the amount of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.